Helping Brands Think Like Newsrooms
The way people consume news is changing, and brands that don’t adapt will get left behind. I help businesses and executives apply newsroom principles to content strategy, teaching them how to create high-quality content that builds trust and authority. Brands that think like newsrooms don’t just react to media trends. They shape them.
Meet Kachelle
the founder and ceo
For over a decade, I’ve worked inside fast-paced newsrooms, producing live broadcasts, leading editorial teams, and shaping media coverage. As a television producer and media strategist, I teach businesses and executives how to think like newsrooms, helping them craft impactful content, control their messaging, and position themselves as industry leaders.
Empowering Brands
Turning content into influence and messaging into impact.
Every great story starts with a why. Whether it’s breaking news or building a brand, connecting with your 'why' is what creates impact.
THE LATEST
FROM
the
NEWSROOM
How to Think Like a Newsroom and Transform Your Brand Strategy
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What Businesses Can Learn from the Newsroom Model to Build Authority and Trust
Let’s be real: trust is everything in business. Whether someone’s buying your product, booking your service, or following your brand, ...
Transforming Challenges into Opportunities with Coaching
Ever scrolled through your feed, spotting a celebrity rocking an outfit that screams "you," only to discover it's worth more ...