Description

Most brands fail at content not because they lack ideas but because they lack a system. The Content Strategy Starter Kit gives you the operational tools to plan, create, and publish with the consistency and quality of a professional media outlet.

What’s Inside:

• Monthly Editorial Calendar (Google Sheets + PDF): Pre-built with weekly content pillars, publishing schedule, platform assignments, and performance tracking columns
• Weekly Content Planner: A day-by-day breakdown for mapping your content across platforms with time blocks for creation, scheduling, and engagement
• Platform Strategy Worksheet: Audit your current platforms, identify your anchor channel, and create a repurposing plan so every piece of content works harder
• 50 Newsroom-Style Content Prompts: Organized by category (thought leadership, behind the scenes, audience engagement, trend response, storytelling) so you never run out of ideas
• Caption and Hook Templates: Fill-in-the-blank frameworks for writing compelling social captions, email subject lines, and blog introductions
• Monthly Content Review Checklist: A simple scorecard for evaluating what performed, what to repeat, and what to retire

Who This Is For:

This kit is for anyone managing content for a brand, business, or personal platform who wants to stop posting randomly and start publishing with editorial intention. Works for solo creators and small marketing teams alike.

Format: Google Sheets template + PDF bundle